We provide cloud-based e-commerce solutions that enable retailers and manufacturers to increase the scale and profitability of their sales through strict conformance with Internet Retailer 500 standards, superior SEO/SEM techniques, and feeds to dozens of marketplaces including Amazon, Google, Buy, eBay, Facebook and more. There are few other firms in Northern New England that have as rich an experience in commerce as Dirigo — we support most popular platforms and have worked with more 20+ systems (e.g. our most resent installs include Magento 2.0, Siriusware, NopCommerce, and EPiServer).
It all began so long ago, ancient history by web standards. Our Managing Partner, David Addison, in 1997 built his first e-commerce site using a product feed from Ingram Micro (the world’s largest wholesale technology distributor — a Fortune 100 company) that had over 700,000 products. At the time, access to the feed cost $30k/year. Way back then David generated $11MM in revenue. These were the hey-days. It was so easy.
By 1999 David was selling ecommerce solutions online, pre-Dirigo. That same year he built commerce sites for www.planetdog.com and then www.focusfactor.com (they’ve since gone retail) – www.alwaysyoung.com followed. Then came work on www.dunkindonuts.com, www.thosmoser.com, www.womentowomen.com... www.victormfg.com, www.fwwebb.com, and www.johnnyseeds.com. Over the years David has acquired ownership/partnership interest in several firms. He continues to run two small e-commerce sites from the Dirigo office (skin care and apparel) — his e-comm toys. Between 2003 to 2012 he personal invested more than 17,000 hours into www.womentowomen.com — ranked among the Top 50 Health & Medical > Information sites in the world by Experian Hitwise. Women to Women is the only site in the Top 50 supported solely by product sales. David is a partner/owner in Concordia Partners LLC, the marketers behind Women to Women and other brands.
Jamie Ippolito has similar e-commerce experience. He too knows what it takes to generate more than $30MM in online revenue from 170,000 customers in the cataloger space. Jamie spent more than five years planning and executing www.fetchdog.com. Earlier in his career as the Manager of Interactive Services at American Skiing Company he oversaw $20MM in e-commerce sales. Before that he managed $2MM in e-commerce revenue as Online Marketing Manager for Sunday River. For his herculean efforts Jamie too acquire ownership in several enterprises.
Victoria Kuhn led our www.fwwebb.com and www.johnnyseeds.com projects which started as branding, feasibility, marketing and best practice bodies of work. She’s spends about half her time involved in e-commerce projects. Victoria manages our automotive vertical — she’s all about selling cars. At the end of the day, success equals dollars.
The net-net is almost $900MM in e-commerce and m-commerce sales. We’ve built solutions for as little as $3,500 and as high at $1.7MM. We know what it takes to build a 50-seat call center and ship 1,000 orders a day. We also know how to structure commerce solutions for 30 orders a day managed by a single proprietor working from home. We know how to interface with CRMs and telephone systems. We’ve managed e-commerce budgets from $50,000 to $7MM a year.
E-commerce comes in many sizes and shapes. Solutions differ for web-only merchants (pure-play), chain retailers, catalog companies, and consumer brand manufacturers. The best shopping carts are usually custom solutions. If you know that you’re going to be successful with your e-commerce play, you’d be well suited to build your solution from scratch. If you’re just starting out and have a limited budget it is worth considering Magento, Shoppify, Volusion, Bigcommerce. We also have experience with ASPDotNetStorefront, eOne Commerce, ZenCart, and others.
Whether it’s a custom solution or the latest software-as-a-service (SaaS) application, all web retailers have an e-commerce platform that includes a product catalog, rich content, site search and a shopping cart. Whether you are selling one product or thousands, we have a solution for you. Small e-commerce web sites can be up and running in a matter of weeks. Larger installations can take a year or more of relentless development.
We have the expertise to help e-commerce businesses perform competitive intelligence, define winning strategies, establish requirements, build platforms, establish benchmarks, and to leverage best practices. Any e-tailer considering a platform should undertake a careful process of due diligence and really understand what they need and what they're buying.
How does your e-commerce growth rate compare with the industry average? The only thing constant in e-business is change. Oh, and the group with the best strategy and cleanest execution usually wins. Yesterday’s best practice is today's old news. Today's nice to have is tomorrow's can't live without. Right now the industry is adapting to smartphone use, higher bandwidth availability, innovative payment products, and social media.
We can do a website e-commerce critique and then provide you with detailed recommendations on exactly how to inplement improvements that will help you to meet or exceed industry norms. If you would like to discuss an engagement, please give us a call .